Google Ads Strategies That Actually Work for DPC Practices

Google Ads can be one of the most effective patient acquisition channels for DPC and concierge practices—when done correctly.

The challenge is that most practices either overspend on broad keywords or underspend and see no results.

Start With the Right Keywords

The foundation of any successful Google Ads campaign is keyword selection. For membership practices, focus on high-intent keywords that signal someone is actively looking for a new doctor or a better healthcare experience.

Examples include:

• "Concierge doctor near me"
• "Direct primary care [city name]"
• "Membership doctor accepting patients"
• "Best DPC practice [region]"

We strongly recommend that you do not "drink the Google Kool-aid." This means that when Google suggests certain keywords, phrases, or budgets, you should not automatically accept those recommendations. Google's automated suggestions are typically generic, overly broad, and optimized to spend more money—not to get better results. In our experience, accepting Google's default budget and keyword recommendations often runs your daily spend out too quickly without producing qualified leads. Instead, build your own strategy based on actual practice goals, ideal patient profiles, and local search behavior—not algorithmic guesses.

Budget Allocation That Makes Sense

Most DPC practices can start seeing meaningful results with a monthly budget of $1,500 to $3,000. The key is not how much you spend, but how precisely you target.

Landing Page Optimization

Your ad is only as good as the page it sends people to. Ensure your landing page:

• Clearly communicates your value proposition
• Includes patient testimonials
• Has a prominent call-to-action to schedule a meet-and-greet

Tracking and Measuring Results

Set up conversion tracking from day one. Track phone calls, form submissions, and online bookings so you know exactly which keywords and ads are driving real patient inquiries.

With the right strategy, Google Ads becomes a predictable, scalable source of new members for your practice.

We also offer a free Google Ads Case Study showing how Concierge Medical Marketing helped a four-physician concierge practice near Boston save approximately $4,000 per month in Google ad spend while also generating twice as many leads—and of much higher quality than before. If you want to see the exact strategy, results, and what we changed to improve both efficiency and lead quality, you can download the case study here: https://go.cmmkg.com/google-ads-case-study

Need help setting up or optimizing your Google Ads campaigns? Steven Schwartz at Concierge Medical Marketing specializes in paid advertising for membership practices. Learn more at www.conciergemd.marketing.