Reputation and Reviews: The Fastest Way to Build Trust for a Concierge or DPC Practice

If you run a concierge medical or direct primary care practice, trust is everything. Most prospective members will research you online before they ever schedule a meet-and-greet.

In many cases, the deciding factor is simple:

Do you have strong, recent patient reviews?

A consistent flow of authentic reviews is one of the fastest ways to build credibility, increase inquiries, and grow a membership-based practice.

Why Reviews Matter More in Membership Medicine

Unlike traditional insurance-based practices, concierge and DPC practices require patients to make an intentional choice and financial commitment. Prospective members want reassurance that:

• You provide exceptional access and care
• Patients feel known and supported
• The experience is worth the membership fee

Online reviews provide that reassurance instantly.

Google Reviews Are the Priority

Your Google Business Profile is often the first thing people see when they search your name or practice.

More high-quality Google reviews lead to:

• Higher local visibility
• Increased website clicks
• More meet-and-greet bookings
• Stronger patient confidence

The Best Review Request Flow

The most effective membership practices do not send patients directly to Google first. Instead, they use a simple two-step feedback system:

• Patients receive a short text or email request
• They click one link and choose thumbs-up or thumbs-down

This protects your reputation and improves the patient experience.

Step 1: Use Your CRM to Reach Out

Your best review opportunities are already in your database. With your CRM, you can send review requests to:

• Current members
• Former patients who had a great experience
• Families who appreciate your care

This can be done through email, SMS, or both.

Step 2: The Exact Message to Send

Text Message Template:

Hi [First Name], this is Dr. [Name] from [Practice Name]. We appreciate your business and trust. Would you mind sharing your feedback with us? It would mean the world to us. Thank you.

Here is the link: [Feedback Link]

Email Template:

Subject: Quick Favor?

Hi [First Name],

We appreciate your business and trust. Would you mind sharing your feedback with us? It would mean the world to us. Thank you.

Click here: [Feedback Link]

Warmly,
Dr. [Name]
[Practice Name]

Step 3: The Feedback Landing Page

When the patient clicks the link, they should land on a simple page with:

• The practice name or logo at the top
• A question such as: "How was your experience with our practice?"
• Two large icons:
  • 👍 I had a positive experience
  • 👎 I had a negative experience

Step 4: Route Patients the Right Way

Thumbs-Up → Send them to Google Reviews

Thumbs-Down → Send them to a Private Feedback Form

This approach increases public reviews while keeping negative feedback private and actionable.

Why This Works So Well

This method helps you:

• Increase the number of positive public reviews
• Catch issues early before they become reputation problems
• Show patients you genuinely care about feedback
• Build trust faster in a membership-based model

Automate It Going Forward

The best practices make review generation part of the system:

• Automatically send the request after a successful visit
• Run quarterly campaigns to your patient list
• Keep review links easily accessible

A steady stream of reviews is far more powerful than a one-time push.

Final Thought

In concierge and direct primary care, your reputation is one of your most valuable growth assets. If you want more ideal patients, more meet-and-greets, and stronger trust online, start here:

Build a review request system inside your CRM that makes feedback effortless and professional.

This strategy is used and recommended by Steven Schwartz of Concierge Medical Marketing.

Learn more at www.conciergemd.marketing