Email Marketing Playbook for DPC Membership Growth

Email marketing consistently delivers one of the highest returns on investment of any marketing channel. For DPC and concierge practices, it is an essential tool for nurturing leads and keeping current members engaged.

Build Your List the Right Way

Start with your existing patient database and add a simple email capture on your website. Offer something valuable in exchange:

• A free guide
• A health checklist
• Early access to practice updates

The Welcome Sequence

When someone joins your list, send a 3–5 email welcome sequence that:

• Introduces your practice
• Shares your story
• Highlights patient testimonials
• Ends with a clear call-to-action to schedule a meet-and-greet

Ongoing Engagement

Send a monthly or bi-weekly newsletter with a mix of health tips, practice news, and personal insights. Keep it conversational and valuable—not salesy.

Re-Engagement Campaigns

For leads who have gone cold, create a re-engagement sequence that reminds them of the benefits of membership medicine and offers a low-pressure way to reconnect.

Measure What Matters

Track these key metrics:

• Open rates
• Click rates
• How many email subscribers convert to scheduled consultations

Use this data to continuously refine your messaging and timing.

Final Thought

Email is not glamorous, but it is one of the most reliable ways to turn interest into membership.

For a customized email marketing strategy for your practice, reach out to Steven Schwartz at Concierge Medical Marketing.