How to Get Your Medical Practice Recommended by ChatGPT
Steven Schwartz
Concierge Medical Marketing LLC · May 10, 2025
Patients are increasingly turning to AI assistants like ChatGPT, Perplexity, and Google's AI Overviews to find healthcare providers.
If your practice is not showing up in these results, you are missing a growing source of patient inquiries.
How AI Search Differs From Traditional Search
Unlike Google's traditional results that show a list of links, AI search engines synthesize information and provide direct recommendations. They pull from websites, reviews, directories, and structured data to form their answers.
Key Optimization Strategies
- Structured Data Markup: Implement schema markup on your website so AI systems can easily understand your services, location, and specialties.
- Consistent NAP Information: Your name, address, and phone number must be identical across every online directory and listing.
- Authority Content: Publish in-depth, expert content about your specialty areas. AI systems favor authoritative, well-structured content.
- Review Volume and Quality: AI assistants heavily weight review signals when making recommendations.
The Opportunity Is Now
Most medical practices have not yet optimized for AI search. That means early movers have a significant advantage.
Start implementing these strategies today and position your practice to be the one AI recommends.
Steven Schwartz at Concierge Medical Marketing helps practices optimize for both traditional and AI-powered search. Visit www.conciergemd.marketing to learn more.
